Campaign Post-Mortem Analysis

Everything updates live as you type. When you're ready, download a clean, client-ready report.

Campaign name

Prepared for

Prepared by

Send date(s)

Subject line used (optional)

1Campaign inputs

Enter raw counts straight from your ESP dashboard – metrics and recommendations below update automatically.

Emails sent

Delivered

Unique opens

Unique clicks

Conversions (sales, signups, etc.) N/A

Total campaign cost ($)

Unsubscribes

Spam complaints N/A

Benchmark preset

Presets are editable starting points based on aggregated 2026 industry data – not a guarantee for your list. Adjust any field after applying.

Open rate benchmark (%)

CTR benchmark (%)

Click-to-open benchmark (%)

Conversion rate benchmark (%)

CPA target ($, optional)

Open rate is heavily inflated for subscribers on Apple Mail (Mail Privacy Protection auto-opens messages) – click-to-delivered and click-to-open are the more reliable signals. Presets vary meaningfully within each industry; treat these as a starting point.

2Recommendations

Click any card for the full action plan.

3Creative review

Drop in screenshots of the email creative for reference in the report.

Click to add creative screenshots (PNG/JPG)

Creative notes

4Notes for next time

Anything worth remembering before the next send.